While not everyone is a fan of Barbie, it is impossible to deny the doll’s cultural significance. Barbie is an icon in every sense of the word.
What makes Barbie so iconic? Why has Barbie stood the test of time when other dolls faded away?
Read on to learn more about the history of Barbie and the secrets behind her lasting popularity.
Barbie Has Changed With The Times
While Barbie has never matured, Mattel has always tried to make sure that she evolves with the times. Whether someone bought their first Barbie doll in the 60s, the 80s, or the year 2016, it is likely that the doll was at the forefront of fashion.
Because of this, people have always been able to see Barbie as a style icon. When people look at Barbie dolls, they see an ideal that they want to live up to.
Barbie Has Filled Many Different Roles
While the Barbie doll was created with fashion in mind, she has been more than just a fashionable doll. Barbie has managed to fill a number of different roles.
Barbie has had all kinds of roles. She has been a veterinarian, a teacher, a mother, and even a scientist. Any young girl can see her dreams represented in Barbie.
A lot of Barbie’s rivals never tried to offer any more than fashion. Barbie has always been more aspirational than that. While there are many young girls that want to look like Barbie, there are just as many girls that feel that Barbie represents their own dreams for the future.
There Are Different Kinds Of Barbie Dolls
The Barbie doll line hasn’t been limited to Barbie alone. Barbie also has many friends and family members.
The most famous member of the Barbie family is probably her boyfriend, Ken. However, Barbie also has several siblings, like Skipper and Stacey, and friends, like Midge and Kira.
In the 1980s, Mattel also took steps to make the Barbie line more diverse. They introduced the first black Barbie in the year 1981. This helped to ensure Barbie’s popularity.
Barbie Is Generational
Many women have had the chance to grow up alongside Barbie dolls. Women that had Barbie dolls in their youth can now pass those dolls on to their children and their grandchildren.
A lot of people want to share things from their past with their children, and Barbie allows them to do that. While Barbie has gone through plenty of changes, people that grew up with Barbie still feel like the Barbies on the shelf today represent the Barbie dolls that they enjoyed in the past.
People have grown up identifying with Barbie, and when they reach adulthood, Barbie is still a part of their lives.
There have been a lot of dolls on the market over the years, but none of them have managed to achieve what Barbie can. Mattel is going to do everything they can to ensure that this amazing doll remains successful in the future.